What You Need to Know About Conversational Marketing

Posted on 05 February 2021 (0)

The world is seeing an increasing number of startups from different sectors such as towing service, technology, software, cryptocurrency, among others. Most of these startups base their conversation on communication tools such as slack. These tools allow users and customers to ask key questions and get advice on lots of issues that may need clarification. Live chats provide an incredibly powerful communication channel that brings together different groups including support, sales as well as marketing.

Conversational marketing continues to grow in popularity. Good conversations will always take place across the entire business. Going forward, businesses will need to develop a comprehensive conversational growth strategy that can deliver a better customer experience during various stages of the customer journey. Conversational sales play a huge role in helping reps connect with prospects more powerfully and organically.

There are key elements that make conversational marketing.

Conversations happen in customer time

Conversational marketing is an asynchronous relationship. This means conversations should occur whenever the customer prefers. This can be in real-time, after finishing a meeting, or at late night. While businesses need to be able to chat in real-time, they need to be able to finish conversations at the pace a customer wants.

Conversations are scalable

Conversations happen on customer time, and this means all conversations should be scalable. A customer will never care if you are talking with 50 or 100 people. The only thing they care about is to have their issue solved. Businesses should try to engage their customers and have issues solved amicably. You can make use of bots that make 24/7 support possible and provides answers to common questions based on the data that already exists.

Conversations have context

Conversations will never exist in a vacuum. They will need to have context and you should get smarter as you collect more information. This will be important for two reasons. First, it is what customers expect. Secondly, context is what makes messaging convenient. Without it, bots and support reps will need to ask people the same qualifying questions every time they interacted with them, and this would lead to wasted time. People will want to get answers to their questions as quickly as possible and with the smallest effort as well.

Businesses should always strive to deliver the right messages at the right time and to the right person. There should also be the right information on the right channel every time. Some people equate conversational marketing with live chat. However, it has to be noted that conversational marketing is not about a single tool. While platforms such as Slack among others allow conversations to happen, the whole process is not about changing the communication preferences of consumers that in turn should change the way you view one-to-one conversations.

Conversational marketing is not new because we have conversations every single day. People are increasingly turning to mobile to make purchases. As a result, more people are interacting with content that is more user friendly.

Best Ways to Drive Traffic to Your Site

Posted on 17 November 2020 (0)

If you have ever struggled to drive traffic to your site, you are not alone. Content marketers are always in limbo trying to figure out what is the most important that their audience wants to read and interact with. Best towing service Alafaya try different tactics including writing a blog post, posting on social media, and strategizing for new email campaigns. It can be hard to get the right analytics on what is driving traffic to your site and what is not.

All is not lost though and according to research, here are some of the surest ways on how to generate traffic to your site.

Content creation

One of the best ways to attract the right people to your site is through content creation, specifically blogging. To be able to come up with content that will attract the right visitors to your site means you need to have a good understanding of buyer personas. Once you know your audience, you can create content that will attract them to your site. To identify your buyer persona, find out more about your audience from job titles and pain points. Conduct SEO research to learn what your audience searching for on the internet. While writing your articles, begin the first paragraph by answering their specific questions.

Topic Expertise

Ranking higher on Google will increase your chances of getting a lot of organic traffic. One way of achieving this ranking is with the use of a pillar or topic cluster model. Google favors sites that are known to be leaders and topic experts on subjects they write about. To be seen as a topic expert, create a pillar page, which is essentially a longer post that broadly covers all aspects of the topic. Google will crawl and categorize all subtopics in your article and you will rank higher.

Paid advertising

You can drive traffic to your site easily and quickly through paid advertising. With search engines, you can just run pay per click or retargeting ads. With the use of social media, you can run display ads or sponsored posts. Your strategy will most likely be a combination of different types of advertising. During these modern times of the internet, a lot of consumers are getting information, and everything they need online, and this means spending on social media continues to increase. ‘

Organic Social Media

Organic social media is not a new strategy, but it’s also one of the most established methods of driving traffic to a site that modern marketers should pay attention to. Besides posting on social media platforms, you can use the likes of Instagram stories, live video, IGTV among others, to have your message and content out there. It is important to have a diverse social media strategy and make use of the right social media platforms to drive engagements.

For any form of traffic generation method, you use, be sure to track analytics using Google, so as to understand which methods are generating the most benefits.

Tips to Make Your eCommerce Business Successful

Posted on 31 July 2020 (0)

The world has become a small village and right now, you can get almost anything online. If you need towing services, you only need to Google and request for a quote from the businesses that show up. We are in an era where anyone on digital platforms has been involved in eCommerce in one way or the other. Anytime we need to make a purchase, we rush to online stores and order products online.

The perspective of shopping is changing every day with changing customer demands. Customers now prefer to get anything they need to be delivered at their doorsteps in the shortest time possible. People looking forward to setting eCommerce stores must work hard to meet customer demands. If you are running an eCommerce store, here are a couple of things you can do to realize success.

Focus on user experience

The first step to running an eCommerce business is having a website. While building a website, it is important to focus on user experience because not all customers will have the ability to come to your store and touch your products. You need to ensure you design a site that is enjoyable to navigate. There should be easy website navigation, it should be mobile-friendly, must have a fast page load speed, and be visually appalling.

Drive traffic to your store

Now that you have built a site that your customers will love, the next step is ensuring you drive adequate traffic to your site. If you don’t have visitors to your site, you won’t have customers. There are different techniques you can use to drive traffic to your site. You can make use of SEO, content creation, PPC ads, influencers among others. Understand the keywords your potential customers might be using and craft a strategy that drives traffic along with those keywords.

Get Social

As you try to drive traffic to your team, you should also work on getting social. Your audience will majorly be on social media so it is important to ensure your business is on social as well. Promote your business on social media as doing so will be a great way to drive more traffic to your site and expose your business to many potential customers. You also need to share great images and video of your products on these social media channels.

Provide excellent customer service

The quality of the customer service you provide can break or make your business. Customers will not be willing to do business with an eCommerce company that doesn’t take care of them, where during pre-sale or post-purchase. You must always be available to your customers to offer them the support they need. Customers should be able to easily contact you through the numbers you list on your site. Part of providing superior customer service is also by providing fast customer service. Ensure all issues that arise from customers are resolved fast and amicably. There should be a clear policy that stipulates how shipping and returns are handled.

Most Popular Car Repair Services

Posted on 26 May 2018 (0)

engine oilA car requires maintenance practices failure to which it will lose its power leading to total engine failure. The engine is the most critical part but taking care of each part and component will give the car more mileage.  The repair business is growing as cars become a necessity for households all over the world. In fact, those used to private modes of transport look for companies such as the www.platinumaccesslimos.com to offer comfortable transport. Here are some of the common repair services.


Oil Change

It’s vital that you get the oil changed every 5000 miles. The oil protects vital parts such as the engine and ensures efficiency.  You can check the oil levels yourself. Most cars come with an oil check dipstick, which is used to check the oil level. You just have to wipe the stick clean then dip into the reservoir. If it falls below the minimum, refill.

In addition, if the oil has changed to a dark color, it means it is dirty and requires to be changed. A car repair shop will do it and notify you of the next oil change. To protect the engine, ensure you keep to the schedule. It is also good to keep the records as a proof the car is well taken care of.


Tire Change

Nails and rough terrain can lead to tears on the tires. These need to be repaired. Also, when the tires are worn out, they should be replaced with new ones. Worn out tires reduce the car’s grip on the road which can be dangerous especially on slippery ground. Make sure you get quality tire replacements for a longer service.


The Brakes

BrakesThis is also a common reason motorists find themselves in a repair shop. The brake fluids, pads, rotors and discs all work together to ensure efficiency when braking. Faulty brakes lead to accidents. Brakes give you control of the car in an emergency therefore, you should check out a repair shop immediately you notice a problem.  The pads and rotors can wear out while the fluid may be contaminated with water and dirt making it inefficient.


The coolant system

Because of all the activity taking place in the engine and other parts of the car, a lot of heat is generated which can destroy or even burn up the car. To avoid this, the coolant lowers the temperatures so that the operations may run smoothly. Overheating is a major problem that requires a mechanic to check where the problem is. It may be as minor as replacing the coolant fluid or as complicated as a faulty system.

Always be keen on how the car behaves. The good thing is, it will try to give warning signs when something is wrong. For instance, the dashboard lights will switch on and not go off, or you might hear strange noises and unusual behavior on the road. You may not manage to interpret all the warnings, therefore, check with a repair shop immediately to avoid more damage.


How to Maintain Your Car in a Perfectly Good Condition

Posted on 14 February 2018 (0)

Car serviceThe ultimate goal of purchasing a new car is to get the best out of it; you want to ensure that it stays in perfect condition and avoid unnecessary expenses resulting from repairs and towing services. Therefore, as a car owner, you must take the necessary measures to ensure that the effectiveness of your vehicle is maximized, which subsequently increases its lifespan. This helps to avoid serious mechanical problems that you could probably have avoided with if you followed a simple maintenance process. The following are some of the ways tips you can apply to keep your car in a perfect condition.

Always check the owner’s manual

Typically, your owner’s manual has nearly everything you need to know about your car—from oil changes, tire changes, fuel required, among others. Therefore, before you plan to make any critical decision about your car, it is always important to ensure that you consult the manual first. It will help you to make accurate decisions. So, you must attempt to become acquainted with it by reading it every time you get the chance to.

Check the pressure of your tire

The tire pressure is one issue that car owners tend to ignore or underestimate, but the adverse effects caused by this aspect cannot be understated. Ideally, tires that are underinflated tend to wear out faster than those that are adequately inflated. Besides, it is very dangerous to drive a car without adequate tire pressure. The chances are high that you can lose balance easily and probably get involved in an accident that could be avoided. Therefore, it is always paramount to visit a pressure station at least once every month. If you typically drive in conditions that can be considered tough, the frequency of checking can be higher. Alternatively, you can buy a pressure gauge that will enable you to do it on a more regular basis.

Change your oil regularly

Oil ChangePreviously, there was a notion that car oil ought to be changed after every 3000 miles or three months. This principle applied universally such that it did not matter the type of your vehicle. However, this has changed over time. There is a need to consult your owner’s manual to understand which type and density of oil are required for your car, and after how long should it be replaced. Different vehicles have different oil changing requirements. Some even go for more than 5000 miles before demanding for new one. You should never make an assumption because used-up oil is one reason you could be taking your car to the mechanic for mechanical examination. Besides, if this issue is not taken good care of, it can slow down the effectiveness and efficiency of your car.


Your driving habits must be acceptable

You really do not need to have any mechanical expertise to learn how to take care of your car through responsible driving. The ultimate goal is to ensure that you reduce the wear and tear of your vehicle, subsequently increasing its lifespan and general efficiency. Sound driving involves simple habits that can be exercised anytime. For instance, you should always slow down when you approach a speed bump. Moreover, do not drive on rough roads at excessive speeds. This will increase the wear and tear of your car at a rate that you will not believe.

Change the air filter of your engine

Like oil, the air filter should be cleaned or changed regularly according to the instructions provided by your owner’s manual. The functioning of the engine is very much aided by the cleanliness of the air filter. Typically, the dirt comes from road dust and other sediments absorbed from the engine. They quickly clog up the air filter that consequently affects its functioning. For this reason, it is advisable to visit an expert mechanic who will help make the replacement.

Engine Coolant

A coolant is that fluid that is responsible for ensuring that your engine does not melt down due to excessive heat when it is active. If your car runs short of this fluid, the chances are high that the engine will not function effectively. This will subsequently affect the productivity of your car.