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Best Ways to Drive Traffic to Your Site

Posted on 17 November 2020 by admin (0)

If you have ever struggled to drive traffic to your site, you are not alone. Content marketers are always in limbo trying to figure out what is the most important that their audience wants to read and interact with. Best towing service Alafaya try different tactics including writing a blog post, posting on social media, and strategizing for new email campaigns. It can be hard to get the right analytics on what is driving traffic to your site and what is not.

All is not lost though and according to research, here are some of the surest ways on how to generate traffic to your site.

Content creation

One of the best ways to attract the right people to your site is through content creation, specifically blogging. To be able to come up with content that will attract the right visitors to your site means you need to have a good understanding of buyer personas. Once you know your audience, you can create content that will attract them to your site. To identify your buyer persona, find out more about your audience from job titles and pain points. Conduct SEO research to learn what your audience searching for on the internet. While writing your articles, begin the first paragraph by answering their specific questions.

Topic Expertise

Ranking higher on Google will increase your chances of getting a lot of organic traffic. One way of achieving this ranking is with the use of a pillar or topic cluster model. Google favors sites that are known to be leaders and topic experts on subjects they write about. To be seen as a topic expert, create a pillar page, which is essentially a longer post that broadly covers all aspects of the topic. Google will crawl and categorize all subtopics in your article and you will rank higher.

Paid advertising

You can drive traffic to your site easily and quickly through paid advertising. With search engines, you can just run pay per click or retargeting ads. With the use of social media, you can run display ads or sponsored posts. Your strategy will most likely be a combination of different types of advertising. During these modern times of the internet, a lot of consumers are getting information, and everything they need online, and this means spending on social media continues to increase. ‘

Organic Social Media

Organic social media is not a new strategy, but it’s also one of the most established methods of driving traffic to a site that modern marketers should pay attention to. Besides posting on social media platforms, you can use the likes of Instagram stories, live video, IGTV among others, to have your message and content out there. It is important to have a diverse social media strategy and make use of the right social media platforms to drive engagements.

For any form of traffic generation method, you use, be sure to track analytics using Google, so as to understand which methods are generating the most benefits.